XU, Kun; MOHD ARIFFIN, Siti Zubaidah; JAMALUDDIN, Nor Sa'adah; LI, Na. A Systematic Review and Thematic Synthesis of the 4Cs Marketing Framework, Perceived Value, and Customer Satisfaction. Journal of Advances in Humanities Research, [S. l.], v. 5, n. 2, p. 36–50, 2026. DOI: 10.56868/jadhur.v5i2.350. Disponível em: https://www.jadhur.com/index.php/journal/article/view/350. Acesso em: 11 sep. 2026.